How Mobile Apps Are Redefining Customer Relationships

Ta-Ta Holdings, one of Uruguay's largest conglomerates with diverse business units spanning supermarkets, clothing stores, home centers, e-commerce, and pharmacies, recognized the critical need for digital transformation in the retail landscape.  To enhance engagement with their loyal "Plus" program members, Ta-Ta partnered with Switch to develop a mobile application that would add value to the Plus community and drive conversions.

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Boosting Loyalty: Mobile Development to Drive Customer Engagement

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Ta-Ta's established loyalty program, Plus, needed a modern, mobile-first approach to strengthen customer relationships and capitalize on the growing importance of digital interaction.  The challenge was to create an app that offered unique functionalities beyond basic loyalty program features while seamlessly integrating with existing systems and driving measurable business results.

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The PLUS Community Mobile App - Loyalty at Your Fingertips

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Switch collaborated closely with Ta-Ta, leveraging our shared values of customer focus, innovation, and a commitment to positive impact.  Understanding Ta-Ta's business objectives and the needs of its Plus members, we developed the PLUS Community App.  

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Built using React Native for cross-platform compatibility and Node.js for a robust and scalable backend, the app offers a range of features designed to enhance the user experience and drive engagement:

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• Plus Points Management: Users can easily track, manage, and redeem their Plus points directly within the app.
• Coupon Consultation: Access exclusive coupons and promotional offers tailored to Plus members.
• Points Transfer and Exchange: Flexibility to transfer points to other members or exchange them for rewards.
• Online Price Check: Convenient price checking through barcode scanning, bridging the gap between online and offline shopping.

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Recognizing the power of push notifications to drive conversions, the app was integrated with analytics and marketing cloud tools, incorporating geolocation components for targeted messaging.  A dedicated back office system was also developed to give Ta-Ta complete visibility and control over all app activity and user interactions.

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The Impact: A Stronger Customer Connection

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The PLUS Community App has become a key component of Ta-Ta's digital strategy, strengthening its connection with Plus program members and providing a valuable platform for ongoing engagement.  The app's user-friendly interface and diverse functionalities have enhanced the customer experience, fostering loyalty and driving business growth.

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